Questions,
answered.
What Generation Beta does, who runs it, how pricing works, and what to expect from a revenue diagnostic.
What does Generation Beta do?
Generation Beta is a revenue consultancy for premium hotels, spas, and wellness brands in Thailand and Southeast Asia. It finds where a business is losing revenue, builds the systems that recover it, and runs those systems alongside the client's team.
Who is Sohom Mukherjee?
Sohom Mukherjee is a hospitality and wellness revenue growth consultant based in Bangkok, Thailand, and the founder of Generation Beta. Over the past eight years he has run hundreds of revenue audits across hospitality, wellness, and professional services businesses in Thailand, Singapore, and Indonesia.
Where is Generation Beta based?
Generation Beta is based in Bangkok, Thailand, and works with clients across Southeast Asia, including Thailand, Singapore, and Indonesia.
What is a revenue diagnostic for a hotel or spa?
A revenue diagnostic is a structured audit that identifies exactly where a hospitality business is losing revenue, across pricing, booking flow, online reputation, and channel mix. Generation Beta delivers one in 15 days, ending with a ranked list of revenue gaps and the recoverable value of each.
How much does hospitality revenue consulting cost?
Generation Beta starts with a fixed-fee 15-day revenue diagnostic at $2,500. System build engagements are scoped per module, most between $6,000 and $14,000. Ongoing partnership retainers start from $2,500 per month, scoped to the systems under management.
How long does it take to see results?
The 15-day diagnostic delivers a full picture of revenue leaks within two weeks. System builds typically run six to ten weeks. Retainer-driven gains compound across booking cycles, which is why the partnership carries a minimum term.
Do you work with spas and wellness businesses, not just hotels?
Yes. Generation Beta works with spas, wellness brands, and premium hospitality businesses. The revenue system is the same across them: pricing, booking flow, reputation, and channel mix.
What is Revenue Leak Architecture?
Revenue Leak Architecture is Generation Beta's framework for finding hidden revenue loss in hospitality businesses. In plain terms, it is a systematic hotel and spa revenue audit that examines fourteen fields across six categories to locate where money is being lost before recommending any fix.
Still have questions?
Start with the Diagnostic, or get in touch directly.